Home aquarium and accessories manufacturing company, a division of Rolf C. Hagen Inc.
Digital Marketing Specialist (2017)
- Setup and optimize PPC and remarketing campaigns (Google
- Create CPC advertising campaigns using strategic custom audiences (Facebook Ads).
- Track, measure and report performance of all digital marketing campaigns (AdWords, Facebook Ads, Dasheroo).
- Create, launch and track performance of mobile-friendly email marketing campaigns (Mailchimp).
- Plan and execute content for social media calendar (Google Sheets).
- Setup WordPress multi-site environment on dedicated server and manage website backups (cPanel).
- Evaluate market conditions and benchmark against competitor data (Alexa).
- Identify trends in the aquatics market and organize content to meet deadlines (Feedly, Trello).
- Collaborate with third-party web development and design agencies.
- Track and respond to inquiries from Facebook, Twitter and YouTube (HootSuite).